Hey, Goal-Getters! The line that I’m really excited to say as your Millennial Chinito Tito is now a beauty blogger. As I’m trying and search what’s good in the cosmetic and beauty haven, GRWM: Get Ready With Me is one of the country’s leading cosmetics has officially landed in Cebu and YES, this is not a drill!
GRWM Cosmetics just opened its very first-ever kiosk right here at the Upper Ground Floor of the SM City Cebu Department Store. After years of support from our my fellow Cebuano beauty loving fam, it’s about time we got our own slice of the GRWM pie and I’m looking forward to share more of it with you all.
But wait there’s more! GRWM is also part of SM Beauty’s So Much Color Playhouse, running from July 24 to 31, with the main event happening on July 26. Mark your calendars, girls, ghouls, and glamazons this is the beauty playground of your dreams. Last July 26th at SM City Cebu I was overwhelmed with all the Goal-Getters flocked at the GRWM booth and of course all your favorite lip tints, make up and kikay items are all here.
MINIS, BUT MAKE IT MIGHTY: THE #GRWMinis COLLECTION
Small but major these are the cult faves we live for, now in cutie travel sizes perfect for your kikay kit! Here are some of GRWM essentials that is part of the mighty line up and the best selling versions of this season:
1. Mini Loose Baking & Setting Powder
Five fab shades: Cream Puff, Bright & Pink, Lemonade, Milky White, and Brioche. Brighten or set—it’s giving flawless realness all day.
2. Mini Milktints
Multi-use magic in a tube! OG shades like Pablo’s Latte, Buttercream, and Soufflé + NEW ones: Meringue (a peachy nude!) and Cotton Candy (a muted pink dream). Lips, cheeks, lids? You name it.
3. Lash Revolution Life-Proof Mascara
The mascara that understood the assignment: waterproof, smudge-proof, ultra-light, and features this cool crescent brush that lifts every lash like a salon lash lift but in seconds!
4. FULL-SIZE FAVES? OH YES, THEY’RE HERE TOO!
You didn’t think they forgot our holy grails, right?
5. Ultra Matte Fixing Spray
For my oily-skin besties — this one’s a ride-or-die. Packed with Vegan Ceramides, Niacinamide, and Centella Asiatica = skincare + makeup BFF.
6. LipMaxx
Moisturizing, plumping, cooling — what more could a lip balm be? One swipe and you’re hydrated AF.
7. Cushion Lip Tint
That velvet-matte finish we all crave, with a cooling touch and a stain that stays even after lechon belly and leche flan. You already know!
CEBU BEAUTIES, ROLL CALL!
GRWM Cosmetics just made its mark in Cebu with an exclusive event celebrating the launch of its new GRWM kiosk. Cebu-based beauty creators, influencers, and media friends were invited for an intimate gathering filled with content, community, and kilig vibes. “This is a full-circle moment for us,” said GRWM Cosmetics CEO and founder Mae Layug-Madriñan. “We’re not just selling makeup — we’re celebrating beauty with our Goal-Getters.” The newly launched kiosk is a warm, welcoming space designed for play and discovery, perfect for swatching, shade-matching, and finding your next makeup must-haves. Whether you’re a beginner or a certified glamazon, GRWM Cosmetics offers a beauty experience that feels like home. Proudly Filipino and rooted in inclusivity, the brand continues to empower every beauty lover to express themselves confidently. Visit the GRWM kiosk in Cebu today and unleash your inner Goal-Getter!
